graphic designer hongbaksa 그래픽 디자이너 홍박사

↑ graphic installation

가면무도회
Masquerade
client: MMCA Gwacheon
media: exhibition graphic, 3D graphic
year: 2022

curator: LIM Dae-geun
curatorial assistant: Youngin Arial KIM
renewal of space design: KIM Young-ju, YOON Jiwon

space design prior to renewal: NOL
exhibition graphic design: @studio.hongbaksa

editorial design: @studio.hongbaksa

graphic installation: seojin plan

Partitions, installation materials, and lightings from the previous exhibition Switch Things Up have been reused for Masquerade as a part of the MMCA's efforts to reduce carbon emissions.

The metalic materials used in the previous exhibition walls are applied to virtual 3D avatars. 3D avatars and metal materials are elements of poster design that provide hints for places.

At a time when the COVID-19 pandemic has made mask -wearing part of our daily routines, the MMCA Collection Exhibition Masquerade showcases contemporary artists’ in- depth explorations of the symbolic meaning of covering one’s face.

The theme of “masks” has profound meaning in the contemporary visual environment. Internationally -recognized masquerades and mask performances; masked movie heroes and villains; puppetry; and virtual avatars and role-playing games are a deeply ingrained part of our daily lives, and have prompted contemporary artists to interpret masks, which have long been a subject of study, using various approaches. For contemporary artists, masks are two-sided tools that can both reduce or increase the distance between strangers. They are also objects of hypocrisy that conceal the truth as well as a culture steeped in convention and prejudice. Masquerade invites viewers to compare the meanings and daily functions of masks and their visual interpretations in contemporary art.